The World of Ametis, multicultural cosmetics
“Ametis, a multicultural spirit” is how Marie Paget, aesthete, visionary and avant-garde pioneer of ethnic cosmetics, defines the very essence of her brand, which she created in 2004. Ametis, a world in which women’s skincare and well-being are at the heart of her many audacious ventures as well as the numerous innovations launched over the years.
What drives this French woman of Chadian origin to become one of the leading ambassadors of ethnic cosmetics? What motivates this entrepreneur to continue embarking on new ambitious projects related to women’s well-being (food supplements, NGOs…)?
Audacity and determination without a doubt!
When solutions have yet to be created, she shapes and deploys them, adding her bold touch and creative energy. Twenty years ago, the French market offered very few products for women with medium to dark skin tones. She thus decided to explore, design and finally develop an innovative line of targeted cosmetics.
As women’s well-being is the key driving force behind Marie and Ametis, a new project will soon be launched with new teams committed to the same values.